ABOUT US

Premiere Apparel is a unisex street wear premium clothing brand that combines modern basics with innovative wash techniques to create comfy go-to essentials that make a statement. We believe in true essentials designed from life inspired color palettes that satisfy the soul.

Coco Chanel said, “In order to be irreplaceable, one must always be different.”

In an effort to make our clients feel special we strive to bring a constant fresh approach to our dye designs, techniques and methods.  We are inspired by mature, art, weather, travel, people and everyday life to create some of the one of a kind edgy pieces you see on our catalog.

Each piece is hand dyed in house by our dye master artists and because of that every piece within a collection is unique.

We take sustainability seriously, therefore we manufacture our collection in house and locally in Los Angeles, using only ethical labor as well fabrics milled solely in the United States.

We also use fiber reactive dyes which are classified as low-impact dyes and meet the requirements of Oeko-Tex Standard 100 international certification. To meet this standard, low-impact dyes cannot contain toxic substances, and must have an absorption rate of 70% or more of the dye absorbed in the fabric during the dye process, which requires reduced amount of rinse water and energy.

Whether it’s your favorite weekend tee or that cozy sweatshirt for a cool night, Premiere Apparel offers well-made items for everyday people and their ever changing lifestyles. Fewer well designed pieces that are made to last and can go anywhere. We manufacture basics from the highest quality materials, using American Made materials and American labor.

We select our mills and factories with care, seeking those who value ethical labor practices, quality and sustainability. We don’t cut corners. We stick to traditional yet innovative, time proven, refined dyeing processes and detailed craftsmanship to bring you irresistible hues and finishes on long lasting favorite comfortable essentials.

We pride ourselves on quality & sustainability. Designed in LA and Made in America. We make 

clothing that is build to last.

We take pride in our commitment to support manufacturing in USA. We work with local suppliers and partners that support environmental and ethical standards. Buying American made products support American workers, safe and fair working conditions, child labor laws and the reduction of carbon footprint. When you buy Premiere Apparel you are supporting American jobs and our economy with a clear conscience that the products you buy are the result of safe and humane working conditions.

Cut & Sewn in Los Angeles

100% of our production is cut and sewn right here in Los Angeles, the birthplace of casual basics. 100% of our amazing colors and washes are designed and handcrafted in our own garment dye facility also in Los Angeles.